The steel industry has always played a significant role in the country’s economy, and in the year of the production leap, the importance of this role has doubled; This means that not only must it move in the direction of developing and increasing production, but it must also consider creating newer job opportunities.
Among these, the most important responsibility of steel producers in the year of the “leap in production” is the export -oriented currency; Because despite the oppressive sanctions that are imposed on the sale of the country’s oil and its ultimate goal is against the Iranian nation, it is the producers and exporters of steel products who, in addition to supplying the domestic market, must fill the currency gap from the sale of oil.
*** Rely on foreign exchange earnings of steel exports
According to the public relations report of Mobarakeh Steel Company of Isfahan, Tahmour Javanbakht, Vice President of Sales and Marketing of Mobarakeh Steel Company, said about the change in steel production approach in the year of production leap and the country’s reliance on foreign exchange earnings from steel products: Consumption of steel sheets in the country can be divided into two categories. Commercial and special division. At present, with the investments and developments made, the consumption capacity in the commercial sector is facing a surplus of supply, but the problem of the special products sector is the lack of supply and the lack of production capacity.
Therefore, the solution to get out of the current situation is to review future developments and move towards the production of special products, and this will require macro-policy at the top of the steel industry, because consumption capacity in the special products sector is not as extensive as the commercial sector. It is integrated in order to prevent the creation of similar units as well as the aggregation of production to achieve economies of scale in order to increase competitiveness.
He added: “For example, at present, in the sector of zinc-based coated sheets such as galvanized, galvanized, galvanized, galvanic, magnetic, allozenic, allosilic and the like, extreme investment has been made in the commercial galvanized production sector; As most manufacturers are not able to fill their production capacity; Meanwhile, in the field of special grades in this field, the country is facing a shortage or lack of capacity to produce galvanized sheets for construction and automobiles.
*** Challenges of supply in the commodity exchange
Pursue development, introduction and growth by relying on technical and financial capabilities and introduce these products to the market so that additional investments can be made in the downstream sector in order to use them and enable the development of downstream complementary industries in line with global markets.
Javanbakht added about the challenges of supply in the commodity exchange: “According to the marketing approaches in competitive conditions, supply in the commodity exchange means obliging the customer to buy in certain conditions, and this approach is undoubtedly limited to the current conditions and requirements.” The real approach to marketing is customer orientation, and naturally in a competitive environment, the customer does not put any hassle in their path; As we saw in the recession, with a little difficulty and price fluctuations, the customer took the import route.
However, some of the challenges in the current method, ie the full supply of products in the commodity exchange, compared to the previous common method of Mobarakeh Steel, which included price discovery in the exchange and further matching, have included customer orders with the discovered price; Thus, the diversity of Mobarakeh Steel products, including the production of more than 100 commercial and special grades in 11 product families and about 70 dimensional characteristics, can be counted as approximately more than 70,000 types of products. However, in the stock market, for the sake of aggregation, only supply in 5 symbols can be done, and this causes problems in planning and allocating quotas to customers after buying in the stock market.
*** Exchange restrictions on the tonnage of ordering hot products and cold products
He said: “Another point is the limitations of the stock exchange in the ordering tonnage of hot products (coefficient of 110 tons) and cold products (coefficient of 50 tons), which according to the results of optimizing capacities, such as customers who consume 160 tons of hot products and They can only place an order of 110 tons, some of their production capacity may be lost. Meanwhile, the lack of integration between the capacity identified in the optimization system and the allocation quota in the commodity exchange is another problem; For example, for customers with a capacity of 2,500 tons and customers with a capacity of 200 tons, both have equal quota ceilings. The next point is the cash sale on the stock exchange and the problem of liquidity of real producers on a small scale, including the home appliance, packaging, metal industries and the like.
The limited cash flow of these companies means that currently, out of 117 home appliance customers, up to 15 customers can buy directly from the stock exchange and the rest have to buy the sheet on credit from the market. However, in the matching procedure, according to the available documents and evidence, the available monthly quota is divided between at least 50 to 70 customers. On the other hand, the strict rules of the stock exchange for settlement in 3 working days have caused financial and banking problems for customers; In the previous procedure, customers were given at least two weeks to settle. The next dilemma is the interest of brokers in participating in providing the liquidity needed by producers to buy from the stock exchange, which ultimately leads to the depot of products in brokers’ warehouses and sales at higher prices in the open market.
*** Failure to monitor the supply chain of steel products
The next point is the lack of control over the supply chain of steel products until the conversion of intermediate goods into final goods and reaching the end customer, which has led to the creation of parallel markets resulting from the presence of brokers and the sale of quotas purchased from the stock exchange at higher prices. Finally, to all these cases, we must add the non-obligation of other producers of steel products to be offered on the commodity exchange, which has led to the formation of a parallel market and different prices.
Mobarakeh Steel Sales and Marketing Deputy pointed out: the existence of a stock exchange in any kind of economic system will cause the market to flourish and prosper; Because prices are discovered based on the principle of supply and demand, and there will be full transparency and oversight of transactions, but trading on a commodity exchange has its own process and complexity. As you know, the complexity of the stock buying process and the unfamiliarity of some manufacturers with the stock buying mechanisms have caused some customers to fail to buy.
*** Concluding remarks
On the other hand, moving towards the production of these grades requires ensuring return on investment and accepting related risks that small-scale units cannot afford, and large-scale companies need to accept these risks in the cycle of these new products in the marketing process, start-ups and costs.
Mobarakeh Steel, by putting the 1404 Vision Document on the country’s development, plans its developments and investments in order to meet the demand of its consumer markets, such as the automotive, oil and gas, construction and home industries, and therefore, naturally in the direction of realization. This goal, in 1400, we will see the achievement of a significant portion of these investments.
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